{
    "title": "Back to the grind: Sage Appliances celebrates the rituals behind its most iconic espresso machine",
    "modified_at": "2026-04-30 13:14:18",
    "published_at": "2026-04-30 13:10:00",
    "url": "https://sage-nl.prezly.com/back-to-the-grind-sage-appliances-celebrates-the-rituals-behind-its-most-iconic-espresso-machine",
    "short_url": "http://prez.ly/kEDd",
    "culture": "nl_BE",
    "language": "NL",
    "slug": "back-to-the-grind-sage-appliances-celebrates-the-rituals-behind-its-most-iconic-espresso-machine",
    "body": "<p><strong>From vinyl records to digital cameras, some well-loved favorites just keep going strong. In a world that moves fast, there&#039;s growing comfort in the familiar, in products that once changed the game and still set the standard today. Enter the Barista Express by Sage Appliances: a true pioneer that transformed kitchen counters into caf&eacute; corners long before it was trending. </strong></p><h4 id=\"the-og-home-barista\" >The OG home barista </h4><p>Before oat lattes became a personality trait, there was the Barista Express. A machine that doesn&#039;t just follow the coffee wave, it shapes it. First introduced nearly a decade ago, it redefines what coffee at home could be by bringing caf&eacute;-quality espresso into everyday kitchens. With its integrated grinder, precise temperature control and manual milk texturing, it turns whole beans into espresso in under a minute. The machine simplifies the entire espresso process, making barista-level coffee part of the daily routine.</p><p>Today, the Barista Express remains one of the most recognised and sought after machines in the espresso category, maintaining that same iconic status, only now with a nostalgic edge.</p><div\n    id='gallery-22bf07c5-425e-48f9-90b1-776ee936fd24'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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What was once reserved for baristas became accessible at home, no compromise needed. From Sydney to London, Paris to New York, it quietly sets a new benchmark on benchtops everywhere, shaping how people experience coffee every single day. </p><blockquote><em>&ldquo;When something becomes part of your daily routine, it stops being just a product and becomes an integral part of your life. The Barista Express didn&rsquo;t just bring caf&eacute;-quality coffee into the home, it helped shape the way people experience coffee every day. Sage Appliances now celebrates the rituals, people and moments that have grown around it.&rdquo; - Kira Schacht, PR Manager at Sage Appliances</em></blockquote><div\n    id='gallery-ccd47757-4549-471c-86cc-0f7052ea9256'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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Van Laer</strong>\n        <em class=\"release-content-contact__description\">PR Manager, MMBSY</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:nathalie@mmbsy.com\"  class=\"release-content-contact__details-list-item-link\" title=\"nathalie@mmbsy.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>nathalie@mmbsy.com</a></li></ul>\n    </div>\n</div>",
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